A Morrow AI product

Know what to do first.

You have more goals than time for them. Goal-to-Action does two things about that:

Ranks which goals matter most
Scored against 9 frameworks people already trust, with the reasoning shown — not just a vibe.
Flags what you're avoiding but important
The task that's hardest to start but actually matters — surfaced automatically, put first.
Runs entirely in your browser. No account, no server, your data never leaves your device. AI-powered features are a paid, sign-in-only upgrade.
Finish the certificationFrog
Driven mainly by Eat That Frog and The One Thing.
Focus 5
0
Rebuild the onboarding flow
Important, not urgent — the Eisenhower Matrix flags this as easy to crowd out.
0
Clean out the garage
Low leverage, low resistance — a fine backlog item.
0
Grounded in 9 frameworks, including Eat That FrogEisenhower MatrixThe One Thing+6 more
What this solves

Four problems with prioritizing on your own.

Most tools make you rank everything by hand, or hand the decision to a black box you can't inspect. Neither tells you what to do next.

Too many goals, no clear order.
9 frameworks — including the Eisenhower Matrix, The One Thing, and Essentialism — score each goal and show which ones drove the result.
The hardest task keeps slipping to tomorrow.
The task you're avoiding most is flagged automatically and placed at the top of Today.
Goals get set, then forgotten.
Weekly and monthly reviews flag stalled goals and tasks you keep deferring.
Big goals are hard to start.
One click splits any task into a 15-minute first step.
How it works

A weekly loop, not a one-time setup.

Priorities change. The ranking is designed to be revisited and corrected, not set once.

01

Capture

Add a goal with just a title.

02

Sharpen

Answer a few questions on importance, urgency, leverage, and resistance. Skip what you don't know.

03

Review

See it ranked with a confidence score and the reasoning behind it. Accept it or adjust it.

04

Lock in & break down

Commit, then split it into tasks. The one you're avoiding is flagged automatically.

05

Today

A daily plan capped at 6 tasks. The hardest one goes first.

06

Review, again

Weekly and monthly check-ins flag what's stalling before it becomes a pattern.

Step 6 feeds back into step 3.
Why not just…

A to-do list doesn't rank. A black-box AI planner won't say why.

Goal-to-Action is built to show its work — every score cites the frameworks behind it.

A plain to-do list A black-box AI planner Goal-to-Action
Explains why something ranks first "Trust the AI" Cites the frameworks
Ranks against more than one framework One hidden model 9, side by side
Flags the task you're avoiding Automatically
Works free, with no account Scoring is always free
Your goals stay on your device Depends on the app By default
The knowledge base

Not a guess. Grounded in 9 frameworks.

Every priority score traces back to real, well-known frameworks — never assigned arbitrarily. Here's how three of them work; the rest reveal themselves once you're scoring goals inside the app.

Eat That Frog!
Brian Tracy
Flags the task you're most avoiding that also matters most.
The Eisenhower Matrix
via Stephen Covey
Protects what's important-but-not-urgent from getting crowded out.
The One Thing
Gary Keller
Finds the domino — what makes everything else easier or unnecessary.

The other 6 — revealed once you're scoring goals inside the app.

Beyond the score

The score is a starting point.

Two more systems keep it accurate over time.

Habits

Habits get the same rigor as goals.

Track daily habits alongside your goals. Streaks reset if you miss a day. Completed frog tasks are counted too, with a streak of their own.

Daily streaksFrog rewards
Reviews

Weekly and monthly reviews.

Completion rate, deferred tasks, under-invested goals, and whether your Focus 5 matches where your time is actually going.

Weekly reviewMonthly reportHistory & trends
The honest parts

What this is, and isn't.

Works with zero setup

The scoring engine runs offline in your browser, for free. No API key or account required.

AI needs sign-in

The prioritization engine works without an account. AI-powered features don't — sign in, then pick a plan.

Labeled when approximate

Investment is measured by task completion, not time — there's no timer. Proxy numbers are labeled as such.

Pricing

Start free. AI-powered needs a plan.

Scoring, Today, frog-flagging, and reviews are free forever, no account needed. AI-powered features — drafting a goal from a sentence, AI-assisted breakdown, scoring insight — need a signed-in plan.

New accounts get 10 free AI credits — no card needed to try it
Basic
$5.99/mo
First month $2.99
6 active goals
50 AI credits/mo
Weekly review
Pro
$14.99/mo
First month $9.99
30 active goals
300 AI credits/mo
Stronger AI model

Sign in to see full plan details and subscribe.

Stop guessing what matters most.

It takes about thirty seconds to add your first goal.

Open Goal-to-Action →